International Business Development & Marketing
The company that seeks to expand internationally eyes the potential gains from production and markets outside its home country. The internationalization of its activities offers opportunities which greatly exceed those offered at home. A shift in strategy occurs when a business that has been operating only in its home country decides to add an international dimension to its enterprise. The firm contemplating a new market can consider a variety of entry strategies. Trade Pundits helps you to achieve sustainable global business development through:
- Changes required in competitive strategy to compete in international market.
- Location or Market selection decisions.
- Factors to be considered for choice of entry strategy.
- Adapting to the country cultures & societies
International Marketing
Marketing focuses on satisfying the needs and expectations of customers. Language, religion and values are all aspects of culture which affect consumer preferences in different markets, and firms encounter considerable cultural diversity when going international.
Trade Pundits helps firms, of different sizes and varied products, to develop right marketing programmes to win over targeted customers and create the desired customer value.
